Train smarter.
Grow faster.
Live primal.
Triathlon, open water, barefoot running and functional strength — coaching that reconnects the modern athlete with their natural roots.
Back to your natural roots.
Primal was founded with one goal: connect athletes to their natural roots. We bring the body back into alignment with nature — and tap into your highest potential by building strong, grounded and healthy athletes.
Pick your
arena.
In-person across the Richmond area and online, wherever you are. Every program is built around you — not a template.
Open water · In person
Small Group
Open Water Swim
Learn open water from an Olympic Trials swimmer. Cold water acclimation, avoiding panic, sighting, drafting, pack swimming and current navigation — at Huguenot Flatwater Park on the James.
Most popular
Triathlon &
Online Coaching
First triathlon? First marathon? Faster swim? Just need accountability? Weekly conversations with a real coach, and a plan that adapts to your life every week.
Swim & Run
Video
Analysis
See exactly what's holding you back. Stroke and gait breakdowns with clear fixes.
Strength
Functional
Strength
Build a durable, powerful body that carries you through every mile and every stroke.
Free
Barefoot
Run Club
Tuesdays 6AM at Crump Park — a one-of-a-kind barefoot run, bodyweight strength after.
Find your
people.
It's hard to go it alone. Every week the tribe meets before sunrise to run, move and grow together. No sign-up, no fee — just show up.
Barefoot Running Club
Crump Park · barefoot run + bodyweight strength
Trail Run
Pump House Park · James River trails
Drylands + Open Water Swim
Small group clinics · James River
The difference is
your results.
You're not a cookie — so why are you training like one? Your training should evolve with you, because your goals, your life and your potential are always changing.
Primal Sport
- ✓Weekly conversationsA real coach who knows you, your life and your goals.
- ✓Personalized to youAdapts to your schedule, recovery, stress and life — every week.
- ✓Holistic approachTraining, nutrition, sleep, mindset and lifestyle.
- ✓Real coaching experienceYears coaching swimmers, runners and endurance athletes of all levels.
Cookie cutter
- ✕No real conversationFill out a survey, get a plan. No context.
- ✕One size fits allPlans that don't adjust when life happens.
- ✕Only looks at dataNumbers can't see how you feel.
- ✕Focused on outputMore volume. Missing the why and the balance.
What's your next big thing?
Pick one. We'll point you to the right start.
Real people.
Real wins.
Making humans hot, happy & healthy.
— the Primal promise ☀️
Your workouts need to fit into your busy life — not the other way around.
An Olympic Trials swimmer turned triathlete and swimrun racer. Built on years of real-world coaching in open water, triathlon, endurance, strength and human performance. Primal coaching looks at the whole athlete — training, nutrition, sleep, mindset and lifestyle — to drive growth that actually lasts.
Trusted partners
Proud sponsor of the Richmond Triathlon Club
Go
primal.
Tell us where you are and where you want to go. A real coach — not a bot — will get back to you personally.